How to Optimize Email in Marketing

Email is at the heart of dental, real estate, and insurance marketing for a reason. It allows you to reach out to your prospective clients and intimately convert your leads. Like a website and social media channels, email service brings a unique flavor to your marketing campaign.

Unfortunately, email, as a marketing tool, is not forgiving. You should use it right for it to pay dividends. Below are sage tips to keep in mind to execute an effective email marketing plan.

1. Take Advantage of Templates

It’s a sin to let poorly formatted emails reach the inboxes of your target readers. Such business correspondence simply sends the wrong message, for it makes you appear unprofessional at best and incompetent at worst.

Fortunately, you can avoid trial and error by leveraging tried-and-true email templates. With so many options to choose from, the format is no longer a challenge to create clean and crisp emails. In turn, you will be able to focus on other equally important matters such as content and grammar.

2. Think Mobile

Do you know that two-thirds of emails are read via mobile devices? Use this statistic as a guide to optimizing your messages for viewing on smartphones and tablets. Otherwise, you could miss out on a large chunk of business just because your emails are too stressful to read.

3. Collate Coupons

Online coupons add a ton of value to marketing emails. Contemporary consumers expect to receive some discount from any business, and most of them might be unwilling to try a product or a service if they have to pay the full price.

Apart from being attractive to new customers, coupons are also good at building loyalty among existing clients. If you’re in a position to offer deals to your target audience, do so to get some competitive edge over others.

4. Use Compelling Calls to Action


It should go without saying that knowing how to close is vital to move the needle in sales. An effective marketing email not only informs and persuades; it also instructs.

Say what you want your reader to do after reading your email, or else you’ll lose whatever momentum you gain to generate business.

Keep your call to action short and sweet, but its button should be visually striking to catch the eye and convince the brain.

With numerous typographical choices and colors at your disposal, finding the right combination is the dilemma you ought to solve from the beginning.

5. Find Out What Works

Test every email before hitting the “Send” button. View as a reader to see how it looks like on different platforms.

Track your data to determine whether which emails work best. You might not be able to figure out the most effective design, so keep testing until you hit your desired numbers.

6. Provide an Exit

Giving your readers a convenient means to unsubscribe might seem counterintuitive, but it’s a surefire way to avoid getting tagged as spam. The more you make it easy to opt out of your mailing list, the more people will let you into their inboxes.

Email might not be the be-all and end-all of marketing. But botching it will slow the growth of your business if it does not push it toward failure outright. You’re not going to do it right the first time, but it will bear fruit eventually as long as you don’t make the same mistake twice.

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